About Us

Hi! I'm Flavia, founder of Ciranda.

I'm a mum of two wild, loveable little ones and have recently gone through all of the normal stuff parents go through when they first have kids. Setting up a house, rooms, buying all of the gear kids apparently need and of course, lots and lots of baby clothes. The little bundles of joy had to look their best, as well as having plenty spare for when the inevitable accidents happen. Not to be outdone, my wonderful family and friends also chipped in with plenty of gifts of their own. I thought it was great, more clothes than we knew what to do with. High-quality stuff, cheap stuff and everything in between.

Time flew by, the kids grew and more clothes were bought. Honestly, I never gave it a second thought. Looking after young children, a husband, a house, work and everything else didn't leave a lot of room to think about much else.

It wasn't until my husband and I finally took the time to do some serious organising at home that we realised there was a problem. We had wardrobes, drawers and garbage bags full of baby clothes. As we went through them, we were shocked. Most of them were in almost perfect condition and many had never been worn. In the end, we sold some for peanuts, gave away more and handed the rest to charity.

Hi! I'm Flavia, founder of Ciranda.

I'm a mum of two wild, loveable little ones and have recently gone through all of the normal stuff parents go through when they first have kids. Setting up a house, rooms, buying all of the gear kids apparently need and of course, lots and lots of baby clothes. The little bundles of joy had to look their best, as well as having plenty spare for when the inevitable accidents happen. Not to be outdone, my wonderful family and friends also chipped in with plenty of gifts of their own. I thought it was great, more clothes than we knew what to do with. High-quality stuff, cheap stuff and everything in between.

Time flew by, the kids grew and more clothes were bought. Honestly, I never gave it a second thought. Looking after young children, a husband, a house, work and everything else didn't leave a lot of room to think about much else.

It wasn't until my husband and I finally took the time to do some serious organising at home that we realised there was a problem. We had wardrobes, drawers and garbage bags full of baby clothes. As we went through them, we were shocked. Most of them were in almost perfect condition and many had never been worn. In the end, we sold some for peanuts, gave away more and handed the rest to charity.

An immediate problem had been solved but a seed was planted in my mind.

I asked friends and other mums whether they'd had similar experiences and more often than not, the answer was yes. It became clear that Australia is facing a massive problem with regards to textile waste, with baby clothes an unquestionable contributor to the problem.

I went down the rabbit hole of looking into fast fashion and textile waste. What I found was horrifying and incredibly sad. The negative environmental, social and health impacts of this industry were too great to ignore. Upon seeing Craig Reucassel's War On Waste episode available on ABC iView was the moment I finally took action. Craig piled up 6 tonnes of clothes in Martin Place and explained to the gathering crowd that Australia disposed of this amount of textiles every 10 minutes.

At that moment, Ciranda was born.

Ciranda is a babywear rental subscription service, providing organic, sustainable, ethically and Australian made clothing to parents of children from 0-18 months.

As I built the business, I discovered how many wonderful Aussie brands uphold these values and instead of reinventing the wheel, I chose to partner with them to deliver my vision.

Ultimately, I want all new Australian parents to have access to high-quality garments for their little ones. I want them to have what they need, for the time they need them and know that once they're done, they can send them back knowing they'll be used again. I want them to know that these clothes are free of toxins and that no one was harmed in the process of them being made. I want them to save some money too. I want them to know that by partnering with us, they are doing their bit to create a better future for the precious children and the future generations still to come.

Thank you for being here.